If you’re on the streets of San Francisco any time soon, you may see some people with glitter on their faces. That’s because North Star Glitters was recently showing and selling our one-of-a-kind glitter cosmetics at the Alaska Airlines, Bay to Breakers Expo at Pier 35 in San Francisco. It was our first time showing at the event and we were welcomed with open arms and friendly faces.
The Bay to Breakers running event was celebrating its 107th anniversary this year. With over 40,000 registered attendees and just as many event viewers, it’s an event the city looks forward to and celebrates every year. While many people participate to run the 6 mile plus course, many just show up to walk and dance their way through the streets of this iconic city. But most importantly, almost everyone is in costume! From the characters of Mario Brothers to the Chinese table tennis team, participants try to out-do each other with outrageous and creative costumes with their friends. That’s where North Star Glitters came in to help.
North Star Glitters had an extra large end-cap booth at the Bay to Breakers expo the two days prior to the race. We were able to interact with the over 40,000 race participants and introduce them to our one-step, no-mess One Step Glitters. Our glitters were the perfect addition to anyone’s race-day outfit because they not only offer colorful sparkle – they’re water resistant and sweatproof! People loved the idea that you could apply our One Step Glitters to their faces in the morning and it would still be there when the finished the race in the afternoon. It was so fun to see which colors participants would choose to match their costumes: Jackie and Brooke for a Wonder Woman costume, Amy and Jessica for the mermaids, Laura and Kelly for the Mardi Gras girls – we had all the colors of the rainbow to complete every look.
In our feature photo you’ll see our booth was visited by the Bay to Breakers beloved pink, fury, mascot, Ape Hashbury. For the first time, our booth featured the “Wheel of Glitter” which participants could spin for fabulous glitter prizes from our booth. Ape Hashbury, like most people, was excited to try it out and watch the glitter rainbow spin.
It was an epic weekend where we were able to share the glitter love and introduce thousands of people to the products we love and truly believe in. San Francisco we love you and can’t wait to come back!